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Established in 1987, Novamex is the leading marketer of soft drinks, foods, and authentic Mexican brands in the United States. With exclusive rights in the distribution of Jarritos, Sangría Señorial, Sidral Mundet, Mineragua, Chocolate Ibarra, Cholula, and D’Gari among others, Novamex is involved in every aspect of their sale, distribution, and marketing to Hispanics in the U.S.